{"id":2022,"date":"2021-08-03T13:43:43","date_gmt":"2021-08-03T13:43:43","guid":{"rendered":"https:\/\/news25.org\/?p=2022"},"modified":"2021-08-04T13:53:31","modified_gmt":"2021-08-04T13:53:31","slug":"sweaty-betty-sold-in-a-300m-deal-to-a-us-firm","status":"publish","type":"post","link":"https:\/\/www.news25.org\/sweaty-betty-sold-in-a-300m-deal-to-a-us-firm\/","title":{"rendered":"Sweaty Betty sold in a \u00a3300m deal to a US firm"},"content":{"rendered":"
\n
\n

Upmarket sportswear brand Sweaty Betty has been bought by US-based Wolverine Worldwide for almost \u00a3300m.<\/b><\/p>\n<\/div>\n<\/div>\n

\n
\n

Founded in London’s Notting Hill in 1998, the company expanded rapidly on the back of the popularity of so-called athleisure fashion.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Known for its figure-hugging leggings, Sweaty Betty clothing has been a favourite of celebrities, including Jennifer Aniston and Halle Berry.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Chief executive Julia Straus will stay at the firm after the \u00a3294.4m deal.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Wolverine Worldwide is best known for selling footwear, but hopes to capitalise on the growth in demand for sportswear that surged during the pandemic.<\/p>\n