{"id":2022,"date":"2021-08-03T13:43:43","date_gmt":"2021-08-03T13:43:43","guid":{"rendered":"https:\/\/news25.org\/?p=2022"},"modified":"2021-08-04T13:53:31","modified_gmt":"2021-08-04T13:53:31","slug":"sweaty-betty-sold-in-a-300m-deal-to-a-us-firm","status":"publish","type":"post","link":"https:\/\/www.news25.org\/sweaty-betty-sold-in-a-300m-deal-to-a-us-firm\/","title":{"rendered":"Sweaty Betty sold in a \u00a3300m deal to a US firm"},"content":{"rendered":"<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\"><b class=\"ssrcss-hmf8ql-BoldText e5tfeyi3\">Upmarket sportswear brand Sweaty Betty has been bought by US-based Wolverine Worldwide for almost \u00a3300m.<\/b><\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Founded in London&#8217;s Notting Hill in 1998, the company expanded rapidly on the back of the popularity of so-called athleisure fashion.<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Known for its figure-hugging leggings, Sweaty Betty clothing has been a favourite of celebrities, including Jennifer Aniston and Halle Berry.<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Chief executive Julia Straus will stay at the firm after the \u00a3294.4m deal.<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Wolverine Worldwide is best known for selling footwear, but hopes to capitalise on the growth in demand for sportswear that surged during the pandemic.<\/p>\n<ul>\n<li><a href=\"https:\/\/news25.org\/israel-accuses-iran-over-deadly-oil-tanker-attack\/\">Israel accuses Iran over deadly oil tanker attack<\/a><\/li>\n<li><a href=\"https:\/\/news25.org\/ever-given-ship-that-blocked-suez-canal-sets-sail-after-deal-signed\/\">Ever Given: Ship that blocked Suez Canal sets sail after deal signed<\/a><\/li>\n<\/ul>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Sweaty Betty founders, husband and wife Tamara and Simon Hill-Norton founded the business as a competitor to the sportswear lifestyle brand LuluLemon, which was founded in 1998 in Canada but is now an international brand.<\/p>\n<\/div>\n<\/div>\n<div id=\"piano-inline1\"><\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Sweaty Betty has expanded to operate a chain of 65 shops across the UK. It also has stores in Hong Kong and is sold in 99 Nordstrom outlets in the US.<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Brendan Hoffman, president of Wolverine Worldwide, said in a statement: &#8220;Sweaty Betty&#8217;s expertise and focus on apparel, female consumers, and best-in-class digital execution has proven to be a winning combination.&#8221;<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">&#8220;We are excited to support the brand&#8217;s continued growth while learning from its digital-first mindset and leveraging that strength across our portfolio,&#8221; he continued.<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-mysbf6-ComponentWrapper-CrossheadComponentWrapper e1xue1i86\" data-component=\"crosshead-block\">\n<h2 class=\"ssrcss-ve3352-StyledHeading e1fj1fc10\">&#8216;Masculine and shapeless&#8217;<\/h2>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Tamara and Simon Hill-Norton said in a statement: &#8220;We&#8217;ve seen phenomenal growth at Sweaty Betty in the last few years, and we&#8217;re now delighted to have found the right partner in Wolverine Worldwide to accelerate the next phase of the journey.&#8221;<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">&#8220;We founded Sweaty Betty in 1998 with the purpose to empower women through fitness, and today we are delighted to have found the right partner in Wolverine Worldwide, a company that is perfectly positioned to support the acceleration of our mission.&#8221;<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-18mjolk-ComponentWrapper e1xue1i810\" data-component=\"image-block\">\n<figure class=\"ssrcss-md0xev-StyledFigure e34k3c23\">\n<div class=\"ssrcss-ab5fd8-StyledFigureContainer e34k3c21\">\n<figure style=\"width: 976px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"ssrcss-1drmwog-Image ee0ct7c0\" src=\"https:\/\/ichef.bbci.co.uk\/news\/976\/cpsprodpb\/FE7B\/production\/_119774156_swbt.jpg\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/FE7B\/production\/_119774156_swbt.jpg 240w, https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/FE7B\/production\/_119774156_swbt.jpg 320w, https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/FE7B\/production\/_119774156_swbt.jpg 480w, https:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/FE7B\/production\/_119774156_swbt.jpg 624w, https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/FE7B\/production\/_119774156_swbt.jpg 800w, https:\/\/ichef.bbci.co.uk\/news\/976\/cpsprodpb\/FE7B\/production\/_119774156_swbt.jpg 976w\" alt=\"Sweaty Betty outfit\" width=\"976\" height=\"549\" \/><figcaption class=\"wp-caption-text\">IMAGE COPYRIGHT SWEATY BETTY \/ AFP\/<\/figcaption><\/figure>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">Ms Hill-Norton has said that when she started the business it was &#8220;all dark and boring and the sports industry just didn&#8217;t talk to women&#8221;.<\/p>\n<\/div>\n<\/div>\n<div id=\"piano-inline2\"><\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">She said that in 1998, activewear was &#8220;masculine and shapeless&#8221; so she thought it was time to create clothes that &#8220;made active women feel beautiful and powerful.&#8221;<\/p>\n<\/div>\n<\/div>\n<div class=\"ssrcss-uf6wea-RichTextComponentWrapper e1xue1i87\" data-component=\"text-block\">\n<div class=\"ssrcss-18snukc-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">She added: &#8220;I teamed up with my husband Simon and took the plunge.&#8221;<\/p>\n<p>SOURCE:<a href=\"https:\/\/www.bbc.com\/news\/business-58078160\"> BBC NEWS<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Upmarket sportswear brand Sweaty Betty has been bought by US-based Wolverine Worldwide for almost \u00a3300m. Founded in London&#8217;s Notting Hill in 1998, the company expanded rapidly on the back of the popularity of so-called athleisure fashion. Known for its figure-hugging leggings, Sweaty Betty clothing has been a favourite of celebrities, including Jennifer Aniston and Halle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,166],"tags":[958,1029],"class_list":{"0":"post-2022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-featured","9":"tag-companies","10":"tag-retailing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweaty Betty sold in a \u00a3300m deal to a US firm - News 25<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.news25.org\/sweaty-betty-sold-in-a-300m-deal-to-a-us-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweaty Betty sold in a \u00a3300m deal to a US firm - News 25\" \/>\n<meta property=\"og:description\" content=\"Upmarket sportswear brand Sweaty Betty has been bought by US-based Wolverine Worldwide for almost \u00a3300m. 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