Qualcomm’s “sobering study” adds to the chip doom.

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Shares of Qualcomm Inc. (QCOM.O) fell 7% on Thursday after the chip designer warned that the critical smartphone market would take longer to recover from a post-pandemic downturn.

If the losses continue, the company, which provides leading smartphone manufacturers Apple Inc (AAPL.O) and Samsung Electronics (005930.KS), was expected to lose around $10 billion in market value.

The quarterly revenue forecast from Qualcomm was the second time this week that a semiconductor company disappointed Wall Street. Following a gloomy forecast, Advanced Micro Devices (AMD.O) fell more than 9% on Wednesday.

“While we believe investors were expecting a miss, this was admittedly a somewhat sobering report,” said Bernstein analysts, among the 13 brokerages that cut price targets on Qualcomm’s stock.

The company blamed the weakness on the timing of purchases by a customer that only buys its cellular modems and China, where an expected post-COVID recovery was yet to materialize.

Qualcomm did not name the modem customer, but analysts pointed to Apple, which will report results after markets close.

“The next two quarterly estimates will be adversely impacted by Apple as this leading modem-only customer purchased modems from Qualcomm in greater volumes earlier than normal due to the supply chain issues,” said Michael Walkley of Canaccord Genuity.

China will remain a headache with no timeline for a recovery there, while competition is deepening from Taiwan’s MediaTek (2454.TW) in the high-end smartphone chips, analysts said.

“We worry about customers mixing lower now that wafers are no longer scarce as well as increasing competition from Mediatek at the higher end,” brokerage Evercore ISI said.

Still, there were some encouraging signs for Qualcomm.

Automotive revenue jumped 20% and the internet-of-things unit reported in line sales, indicating that Qualcomm’s efforts to diversify away from the smartphone market were on track.