In Somalia, a new dating app called Guurdoon is making waves by revolutionizing the traditional matchmaking process. Unlike its Western counterparts, Guurdoon is not focused on casual encounters or short-term relationships but aims to connect individuals in search of a life partner to start a family with. Launched in October 2022, the app has already gained tens of thousands of subscribers, proving its popularity among the Somali population.
Guurdoon, which means “in search of marriage” in Somali, offers a unique approach to finding a suitable partner. Rather than relying solely on superficial attributes, users are required to answer a series of questions designed to assess their compatibility with potential matches. Questions range from marital status to employment status, providing a comprehensive understanding of each user’s preferences. Based on the answers provided, the app suggests compatible profiles to the users.
One of the significant advantages of Guurdoon is the convenience and safety it offers. Rahma Hussein, a 23-year-old nurse, finds it easier to interact with potential partners online before meeting them in person. The app allows users to ask questions and ensure compatibility from the outset, reducing the discomfort and uncertainty that often accompanies face-to-face meetings with strangers.
Abdifatah Adan, a tuktuk driver in Mogadishu, appreciates the app’s efficiency in finding potential partners. By entering his desired partner characteristics, the app suggests around eight suitable matches, simplifying the decision-making process for him.
The creation of Guurdoon stems from the Guryosamo association, founded in 2012 with the aim of promoting marriage and assisting financially constrained young people who wish to get married. In a society where the collapse of social structures, including the family, has become a prevalent issue, Guurdoon aims to strengthen the institution of marriage and provide a platform for individuals of all ages to connect and find suitable partners.
Despite its success, Guurdoon faces some challenges in a conservative Muslim society like Somalia. The app represents a departure from traditional norms, and some individuals are initially confused or skeptical about its use. Concerns about the potential for deception and violation of cultural values are raised by users like Abdifatah Adan and Mohamed Yasin, who acknowledge the clash between the concept of a dating app and local customs.
As a result, many users, including Rahma Hussein, choose to keep their use of the app hidden from their families due to cultural norms and potential stigma. However, there remains optimism among users like Muhidin Abdinur, who believes that despite concerns about honesty, his good intentions will eventually lead to a successful match or valuable seduction experience.
In conclusion, Guurdoon, the Somali dating app, has successfully carved its niche by catering to the conservative Muslim society’s need for traditional matchmaking. By prioritizing compatibility and long-term commitment, Guurdoon provides a platform for individuals to find their life partners and start families. While it encounters initial skepticism and cultural barriers, the app offers a convenient and safe alternative to traditional methods of meeting potential partners, addressing the challenges faced by Somali youth in their quest for marital bliss.